UTMT honey branding. An hypothetical re-branding for Under the Mango Trees’s honey product range.
ABOUT THE BRAND
Under the Mango Tree was launched to highlight the diverse regional flavours of honey available in India. Their focus lies firmly on supporting marginal farmers in rural India, introducing them to sustainable practices and enabling access to urban markets.
BRANDING BRIEF
The goal was to create a colorful and lively visual identity that better captures the essence of the brand's delicious and wholesome honey products, while still staying true to its core values of promoting sustainable beekeeping practices and supporting local beekeepers.
APPROACH
Through extensive research, both into the brand itself and the wider honey market, I have identified several key areas where Under the Mango Tree's brand identity can be brought spotlight upon by highlighting the personalities behind the honey, to build a deeper connection between the consumers and the people who produce this amazing product.
Under the Mango Tree was launched to highlight the diverse regional flavours of honey available in India. Their focus lies firmly on supporting marginal farmers in rural India, introducing them to sustainable practices and enabling access to urban markets.
BRANDING BRIEF
The goal was to create a colorful and lively visual identity that better captures the essence of the brand's delicious and wholesome honey products, while still staying true to its core values of promoting sustainable beekeeping practices and supporting local beekeepers.
APPROACH
Through extensive research, both into the brand itself and the wider honey market, I have identified several key areas where Under the Mango Tree's brand identity can be brought spotlight upon by highlighting the personalities behind the honey, to build a deeper connection between the consumers and the people who produce this amazing product.
JAR DESIGN BREAKDOWN:
SACHETS:
The product doesn't come in small sizes, making it harder for the new users invest in huge quantities of the product they're unsure if they'll enjoy it or not. The majority of users are hesitant to try new items, but if they receive free samples of products in exchange for a one-time payment, they may decide to purchase the sample the next time they visit the UTMT website or exhibition stalls.
A brand handbook will help customers learn more about the brand and establish a connection with it because it's a young company with an interesting backstory about how it came to be and how it operates. People begin to develop trust when they understand the brand's values. Additionally, information regarding the brand's product line will be made available to the public.
CAMPAIGN:
The heart of this campaign is to shed light on the incredible journey of beekeepers, showcasing the immense effort they put into bringing us the sweet nectar of honey. We're tapping into the fond memories of those classic notebook games we all cherished in our youth, aiming to create a relatable and unforgettable experience. This strategy not only champions the beekeeper community but also weaves in the nostalgic charm that makes our product stand out.
