mint’s. Brand design and developing a sustainable packaging for high-end die cast cars.
(project undertaken in collaboration with Yajat Yadava)
On-road car series ︎︎︎
Vintage car series ︎︎ ︎
Racing car series ︎︎︎
Special edition (here, Swarovski x MINT’s) ︎
ABOUT
Mint’s is an hypothetical die cast car brand that emphasizes on premium aesthetics, utilizing environmentally friendly materials for the packaging, and building a distinct brand identity centered around these principles. The brand seeks to compete with existing die-cast car manufacturers by combining high-quality products with a strong commitment to sustainability.
PRODUCTS
Our collection is designed to inspire not only children but individuals of all ages who crave artistic expression.
Our curated selection includes 1:64 scale car models. Every product proudly features official licensing from renowned car companies and is meticulously crafted by hand, ensuring a distinctive and one-of-a-kind piece in every purchase.
PACKAGING SOLUTION
The packaging is made to emphasize its possibilities for recycling and upcycling, guaranteeing a high-end appearance and feel that appeals to a broad range of consumers. It is designed to provide a sense of luxury and visibility from all directions catering to the purchasing wants. The fully stackable design meets needs for transportation, storing, and displaying.
By incorporating all bio-degradable materials, we're not just making a toy but a statement, aligning with the increasing demand for sustainability. The intricate design and premium quality position MINT's cars as a valuable and possibly higher-priced option, making them a compelling choice in the toy market.
PACKAGING COLOR CODING
The product range consists of cars from different categories and each category has it’s own dominant color of speckled base to easily distinguish from afar in a store.
︎(#dae2eb) - On-road cars
︎(#ffd5d5) - Racing cars
︎(#ff8b00) - Vinatge cars
︎(#337cd4) - Special edition
Mint’s is an hypothetical die cast car brand that emphasizes on premium aesthetics, utilizing environmentally friendly materials for the packaging, and building a distinct brand identity centered around these principles. The brand seeks to compete with existing die-cast car manufacturers by combining high-quality products with a strong commitment to sustainability.
PRODUCTS
Our collection is designed to inspire not only children but individuals of all ages who crave artistic expression.
Our curated selection includes 1:64 scale car models. Every product proudly features official licensing from renowned car companies and is meticulously crafted by hand, ensuring a distinctive and one-of-a-kind piece in every purchase.
PACKAGING SOLUTION
The packaging is made to emphasize its possibilities for recycling and upcycling, guaranteeing a high-end appearance and feel that appeals to a broad range of consumers. It is designed to provide a sense of luxury and visibility from all directions catering to the purchasing wants. The fully stackable design meets needs for transportation, storing, and displaying.
By incorporating all bio-degradable materials, we're not just making a toy but a statement, aligning with the increasing demand for sustainability. The intricate design and premium quality position MINT's cars as a valuable and possibly higher-priced option, making them a compelling choice in the toy market.
PACKAGING COLOR CODING
The product range consists of cars from different categories and each category has it’s own dominant color of speckled base to easily distinguish from afar in a store.
︎(#dae2eb) - On-road cars
︎(#ffd5d5) - Racing cars
︎(#ff8b00) - Vinatge cars
︎(#337cd4) - Special edition
PACKAGING DESIGN BREAKDOWN
PACKAGING GRAPHICS: Through the graphics, the brand intends to convey precise and clear information without overwhelming the user with unnecessary details mostly found in many die-cast car packagings.
SPECKLED PLASTIC(recycled plastic)
The base of the packaging is made up of recycled plastic sheets that comes from old bottle caps and bottles.
This type of plastic is achieved by melting and solidifying tiny pieces of plastic together. It is designed to express a limitless range of textures that reflect a spectrum of consumer tastes and sensibilities while taking into consideration global companies who are seeking a refined exterior material, sophisticated design of craft, cost-savings in mass production and faster production speed.
PMMA SHEET (recycled acrylic sheet)
The clear window in the packaging is made up of Polymethylmethacrylate (PMMA) sheet.
Polymethylmethacrylate (PMMA) is a thermoplastic polymer, also known as acrylic or acrylic glass is a transparent and rigid thermoplastic often used in sheet form as a lightweight or shatter-resistant alternative to glass. It is made by the process of depolymerization and 100% recyclable.
PMMA also has excellent scratch resistance and is able to be processed to a very high gloss finish.
SECONDARY ALUMINUM(recycled aluminum)
The lid of the packaging is made of of aluminum that is made from recycling cold drink cans.
Aluminum is the most recyclable industrial material, aluminum can be recycled infinitely to produce the same product. Since, 85% of aluminum is recycled in India, it is easier for the brand to include it in the production.
In MINT’S manufacturing process, the aluminum will be powder coated to make it highly resistant to wear and tear, corrosion, fading, and chipping.
PRODUCT RANGE:
The White Series encompasses both on-road and off-road vehicles from renowned brands such as Volkswagen, Nissan, Toyota, Tesla, Mercedes, Jaguar, and many more.
The Pink Series features a wide range of motorsports cars, spanning from Rally racing to Formula 1.
The Orange Series is dedicated to vintage cars of all kinds.
The Special Edition category has all vehicles created as part of collaborations with other brands. Here, the product has been made in collaboration with Swarovski(a jewellery brand). The car is made up of the silver metal.
Material- The packaging in all special editions will have a wavy texture of plastic(will vary in colors) which is made by melting and solidifying old plastic bags. Hence, is fully recycled as well.
Material- The packaging in all special editions will have a wavy texture of plastic(will vary in colors) which is made by melting and solidifying old plastic bags. Hence, is fully recycled as well.