dil apna baat parayi. A baguette bag collection inspired by the charming packaging designs from the 2000s.
DIL APNA BAAT PARAYI is a quirky collection of baguette bags that celebrates choosing heart over controversies. From the rumors of plastic in Kurkure to the scandal of contaminated water in Pepsi lollies, these iconic brands have weathered many storms. Yet, people chose their hearts over controversies.
Relive the charm of the 2000s with this collection, honoring the unforgettable packaging and iconic ads that defined an era, reminding us that some ‘loves’ never fade, even in the face of ‘afwaaye’.
Relive the charm of the 2000s with this collection, honoring the unforgettable packaging and iconic ads that defined an era, reminding us that some ‘loves’ never fade, even in the face of ‘afwaaye’.
Pre-launch poster
The collection is all about nostalgia, so I thought what could be better than the summer icecreams, to evoke fond memories. The bags are cleverly hidden under ice lollies, teasing the designs with just the right amount of reveal and conceal. The copy is metaphorically crafted; at first glance, it seems to praise the product's quality, but hidden within are subtle references to the controversies. This dual-layered approach makes the poster both a marketing standout and an informative piece.
The collection is all about nostalgia, so I thought what could be better than the summer icecreams, to evoke fond memories. The bags are cleverly hidden under ice lollies, teasing the designs with just the right amount of reveal and conceal. The copy is metaphorically crafted; at first glance, it seems to praise the product's quality, but hidden within are subtle references to the controversies. This dual-layered approach makes the poster both a marketing standout and an informative piece.
Bags
I've designed this collection with a blend of design principles- contrast, balance, emphasis, repetition, rhythm, pattern, and unity, ensuring each bag stands out while still feeling part of a cohesive family. To give them a timeless touch, I've added beads and stones. The front view you see here is just a preview; in reality, the bags will be made from the actual packaging materials of the respective products(still a work in progress).
