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*Primary characters are all TATA1mg service providers, whereas the secondary ones are common user personas*
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The poses are curated in such a way that one can tell about the character’s behaviour through body language. Below is a sample image for how the character poses work.
There are some common posses across characters, others are tailored to their roles in the 1mg ecosystem. For instance, the pharmacist has poses for checking 1mg order prescriptions on his phone, packing medicines, and announcing offers while the customer care lady is seen saying hi duing the chat bot, checking issues in her laptop or even promoting health with yoga etc.
The poses reflect both the characters' actions and personalities. For example, Vivek, the shy phlebotomist, makes an awkward V pose when facing a camera, while Manju, more expressive, shows her excitement by jumping with her arms wide open.
There are some common posses across characters, others are tailored to their roles in the 1mg ecosystem. For instance, the pharmacist has poses for checking 1mg order prescriptions on his phone, packing medicines, and announcing offers while the customer care lady is seen saying hi duing the chat bot, checking issues in her laptop or even promoting health with yoga etc.
The poses reflect both the characters' actions and personalities. For example, Vivek, the shy phlebotomist, makes an awkward V pose when facing a camera, while Manju, more expressive, shows her excitement by jumping with her arms wide open.






THOUGHT:
Since the illustration system would be used by designers, the marketing team, and even new joiners, it was important for them to understand the characters inside out, from looks to personality. What popped into my mind was that we all have a 'VIBE,' and our music taste often reflects that. So, I added a vibe segment to the description alongside other key details.
Since the illustration system would be used by designers, the marketing team, and even new joiners, it was important for them to understand the characters inside out, from looks to personality. What popped into my mind was that we all have a 'VIBE,' and our music taste often reflects that. So, I added a vibe segment to the description alongside other key details.

























I HOPE YOU HAD A GOOD TIME VISTING HOOMIES:)